ADVERTISING

Heart UK

LuvDub

Agency: Havas Lynx

Description

In the UK, more than 30 women die prematurely from cardiovascular disease every day. And yet, heart health campaigns are predominantly aimed at men. This lack of awareness can result in women dismissing common symptoms until it’s too late. We had to encourage women to stop and listen to the warning signs emanating from the heart. To engage the radio listener, we crafted a romantic poem which, at first, could have been delivered from one lover to another. In fact, the poem is an emotional plea from a heart to its ‘owner’, to reflect on their lifestyle before it’s too late. Inspired by the fact that Cardiologists refer to the heart beat as ‘lub-dub’, every word and syllable of our ‘Luv Dub’ poem has been chosen to maintain the repetition of a cardiac rhythm, and delivered at exactly 100bpm – the heart rate of someone who is in an agitated state.

This professional campaign titled 'LuvDub' was published in United Kingdom in May, 2019. It was created for the brand: Heart UK, by ad agency: Havas Lynx. This Audio medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted about 5 years ago.

Credits

Advertising Agency: Havas Lynx Group, Manchester, UK
Creative Director: Gary McNulty
Copywriters: Alicia Dews, Gary McNulty
Producer: Paul Burke
Sound Engineer: Ben Aitken

The Art Of Blee...
Jomafi Ferramentas

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.