Description
A new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction. Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in Russia. Smoking kills 400 thousand Russians every year.
This professional campaign titled 'Lung cancer, Heart attack, Impotence, Cancer' was published in Russia in September, 2013. It was created for the brand: Don't you care?!, by ad agency: BBDO. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 10 years ago.
Credits
Advertising Agency: BBDO, Moscow, Russia
Art Director: Alexey Starodubov
Client Services Director: Katherina Guvakova
Account executive: Ksenia Rubtsova
Project Manager: Konstantin Usatov
Senior designer: Timophei Ilyen
