Mete a Touca (Put the Cap On)
Mete a Touca (Put the Cap On)
Campaign Launch @ Lust in Rio & Musa - Lisbon
Music: Mc Zuka - Rola (Lyrics Rework)
Description
Mete a Touca (Put the Cap On). For the 35th anniversary of the Portuguese League Against AIDS, we took prevention to where young people are listening: funk. MC Zuka re-recorded “Rola”, one of his most explicit hits, with the condom in the lyrics. For the first time, funk in Portugal sings about safe sex.
This NSFW professional campaign titled 'LPCS - Mete a touca' was published in Portugal in November, 2025. It was created for the brand: Liga Portuguesa Contra a Sida, by ad agency: McCann Lisbon. This Audio, Digital, and Experiential media campaign is related to the Music and Public Interest industries and contains 5 media assets. It was submitted about 2 hours ago by Art Director: Gonçalo Tavares Antunes of McCANN Lisbon.
Credits
Advertising Agency: Mccann Lisbon
Art Director: Gonçalo Tavares Antunes
Copywriter: Jairo Gruenberg
CD: Rodrigo Cardoso
