Lidl Christmas Everybody

Lidl GB is kicking off Christmas with “Lidl Christmas Everybody,” a music-led campaign featuring television personality Shaun Williamson and a celebrity cast performing a festive reworking of Slade’s classic “Merry Christmas Everybody.” The music video follows Williamson, best known for playing Barry in EastEnders and hosting Barrioke, as he spreads Christmas cheer from door to door, gathering neighbours and helping them fulfil their festive wishes with Lidl’s seasonal range.

Football legend Chris Kamara, Capital FM presenter Kemi Rodgers and comedian Abi Clarke also appear in the film, which showcases Lidl’s Christmas food offering, including turkeys, Brussels sprouts, mince pies and chocolate gonks. The campaign combines a familiar Christmas soundtrack with humour and community spirit, while reinforcing the retailer’s value proposition.

Lidl is highlighting its award-winning seasonal range, which has received more than 160 awards and endorsements this year, a 128% increase on 2025. This includes 12 Good Housekeeping Institute “Best Value” endorsements, covering products such as the Deluxe British 50-day matured King Arthur Sirloin Joint, Deluxe 5% Beef Dripping Yorkshire Pudding and Deluxe Gunther the Gonk. The retailer was also recognised by the institute for having the “Best Value Christmas Range” for 2026.

Extending the festive spirit beyond its stores, Lidl is relaunching its Toy Bank initiative, which has distributed more than 250,000 toys over the past four years. Running across Great Britain from November 5 to December 16 in partnership with Neighbourly, the scheme invites customers to donate unopened toys and gifts, which will be passed on to local children through charities, food banks, community groups and Lidl store partners.