Description
How do you prove you have the lowest grocery prices in Iceland without using a boring price comparison? We decided to take our brand promise quite literally. We took traditional outdoor standard sites and buried them deep into the ground, physically demonstrating that our prices are lower than everyone else's. A simple, visual OOH stunt that requires zero explanation.
This professional campaign titled 'Lowest Prices' was published in Iceland in June, 2025. It was created for the brand: Prís, by ad agency: Cirkus. This OOH Outdoor medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 1 hour ago by Ring master: Gulli Adalsteinsson of Cirkus advertising agency.
Credits
Advertising Agency: CiRKUS, Reykjavík, Iceland
Creative Director: Gulli Adalsteinsson
Art Director: Thorvaldur S. Gunnarsson
Copywriter: Haukur Vidar Alfredsson
Account Director/Manager: Gulli Adalsteinsson
Client: Prís
