Full cats. Free birds.
Description
Cats are natural predators, posing a real threat to local bird populations in urban areas. But a cat that is full of cat food doesn't feel the need to hunt. To protect the birds of Reykjavík, Purina Latz turned its standard OOH billboards into elevated, predator-proof birdhouses. We used our media space not just to sell food, but to keep cats full and birds free.
This professional campaign titled 'Full cats. Free birds.' was published in Iceland in June, 2025. It was created for the brand: Purina, by ad agency: Cirkus. This Ambient and OOH Outdoor media campaign is related to the Pets industry and contains 2 media assets. It was submitted about 1 hour ago by Ring master: Gulli Adalsteinsson of Cirkus advertising agency.
Credits
Advertising Agency: CiRKUS, Reykjavík, Iceland
Creative Director: [Nafn]
Art Director: Thorvaldur S. Gunnarsson
Copywriter: Haukur Vidar Alfredsson
Account Director/Manager: Gulli Adalsteinsson
Client: Danól / Drífa Hrund Árnadóttir
Illustrator: Rakel Tómasdóttir
Creative Director: Gulli Adalsteinsson
