Federation of Quebec Alzheimer Societies

Loved ones forget themselves too

Agency: Cossette


While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks.

This professional campaign titled 'Loved ones forget themselves too' was published in Canada in March, 2021. It was created for the brand: Federation of Quebec Alzheimer Societies, by ad agency: Cossette. This Print medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago by Jutras: Alexandre of Lg2 Montreal.


Advertising Agency: Cossette, Montréal, Canada
Photographer: Christian Tremblay

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