Love. We Own It.

Agency: ITV Creative


Character, animation, and storytelling collide in the easter egg-laden 60” Love Island promo

The OG of dating shows, Love Island, is back in the UK for yet another year of loveable contestants and spectacular memes!

To mark the start of series 8, Leanne Rule and KITCHEN collaborated with ITV Creative to create an animation full of sass and self-confidence reflecting the campaign idea ‘Love. We Own It.’ Using the perfect mix of charming character design and considered storytelling to bring iconic moments in Love Island history to life - including nods to signature villa landmarks, slow-mo entrances & the return of beloved Ellie Belly.

This professional campaign titled 'Love. We Own It.' was published in United Kingdom in May, 2022. It was created for the brand: ITV, by ad agency: ITV Creative. This Film, OOH Outdoor, and Print media campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted about 2 years ago by PR: Alli Albion of Albion PR.


Agency: ITV Creative
Agency Producer: Jill Findlay
Agency Creatives: Heidi Martin & James Copeman
Agency Campaign Manager: Charlotte Berman
Production Company: Jelly
Executive Producer: Sue Loughlin
Producer: Tom Henneberry
Designed by Leanne Rule
Directed by KITCHEN and Leanne Rule


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