Millions of animals are tortured and killed for fur every year, but people still remain unaware of how inhumane the fur industry is. By showing the animals hidden in plain sight, it could help to understand that consuming fur luxury is directly killing animals every second.
This student campaign titled 'Hidden in Plain Sight' was published in United States in April, 2022. It was created for the brand: PETA, by ad school: S.I. Newhouse School of Public Communications. This Outdoor and Print media campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 1 year ago.
School: S.I. Newhouse School of Public Communications
Art Director: Remi Tsunoda
Copywriter: Remi Tsunoda
Instructor: Mel White