Idea: What if users could turn Samsung’s biggest store into a love message using all the screens (TVs, displays, laptop screens) to express their feelings and surprise their lovers.
Execution:On Facebook we gave them an app to create personalized videos for their loved ones along with a password. When the user walked into the store with his/her loved one on Valentine’s Day and told the password to the assistant, the whole store changed. The lights got colored and his/her message started to play on all the screens of the store.
This professional campaign titled 'Love Store' was published in Hungary in February, 2011. It was created for the brand: Samsung, by ad agency: Kirowski. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Kirowski/Isobar, Budapest, Hungary
Creative Director: Marton Jedlicska
Art Directors: Zsolt Párkányi, Gyula Tóth, Márton jedlicska
Copywriter: Tamás Simonyi
Additional credits: Zsuzsa Szerényi , Zsuzsa Nánási, Kata Bányász