Description
Some bad relationships end, but leave something new behind. A breakup, an “I’m not looking for a relationship,” or finding out that “he’s just a friend” wasn’t quite true has led many people to find in sports a way to escape, recover, and move forward.
Electrolife is a hydration drink made to replenish what we lose when we push ourselves. So, for Love & Friendship Day, we decided to go beyond replenishing electrolytes and minerals, and help people replenish some of that lost love, too.
Through our partnerships, sponsorships, marathons, and sporting events, we turned heartbreak into an opportunity to find new loves: self-love, a love for running, cycling, training, or simply discovering everything good that sports can bring into your life.
So the campaign didn’t just show how far heartbreak can take you, but everything new you can find once it gets you there.
HERE’S TO EVERYONE WHOSE
“HE’S JUST A FRIEND”
GOT THEM THIS FAR.
HERE’S TO EVERYONE WHOSE
“I’M NOT LOOKING FOR A RELATIONSHIP”
GOT THEM THIS FAR.
HERE’S TO EVERYONE WHOSE
“YOU DESERVE SOMEONE BETTER”
GOT THEM THIS FAR.
This professional campaign titled 'LOVE RECOVERY / Electrolife' was published in Colombia in September, 2026. It was created for the brand: Electrolife, by ad agency: DENICOLÁS. This Digital medium campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 3 media assets. It was submitted 17 days ago by Colectivo Creativo: DENICOLÁS.
Credits
Advertising Agency: DENICOLÁS
Client: Electrolife
VPO: David Nicolás
CCO: Duván Villegas
Creative Director: Esteban Rios
Art Director: Luis Márquez, María José Bueno, Duván Villegas
Copywriter: Vanessa García, Esteban Rios, Valeria Castro
Social Media: Valentina Arias
Group Brand Director: Esteban Viegas
Brand Executive: Jennifer Casallas
