Love, not like

Agency: Leo Burnett


In modern life, people spend too much time looking in their smartphones. Even when they are on a date.
We propose people to puts their smartphones off and spend time with each other. Using modern technologies, we can track if couple are not using smartphones and give them the prizes.
On a special site, users can pair up, then the project’s general page will open on their smartphones. It has a counter that will earn points if the devices are nearby. The more time the couple spends together without touching the phone, the faster they will score points. The portal determines when the tab is open, so the connection will break if the project page is sent to the background. A couple whose love will be stronger than cats from the Internet will receive a prize.

This professional campaign titled 'Love, not like' was published in Russia in February, 2020. It was created for the brand: Raffaello, by ad agency: Leo Burnett. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 9 media assets. It was submitted over 3 years ago by Creative Lead: Mikhail Glebov.


Advertising Agency: Leo Burnett, Moscow, Russian Federation
Copywriter: Mikhail Glebov
Digital Experience Director: Vladimir Maklakov
Art Director: Vladimir Kovalenko


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