On a day where the birds and the bees and all things amorous are exploding around us, we thought it the most appropriate time to help raise awareness, and more importantly donations, for the Darlinghurst Kirketon Road Centre through a community based health message this Valentine’s. In an engaging and quirky way to promote love and safety around tomorrow we have distributed thousands of condoms in 70’s inspired graphic packaging through numerous bars and clubs in in the 2010/2011 postcode with the message; This Valentines Day, wherever you want to shoot your cupid’s arrow, remember “Love is...”
This professional campaign titled 'Love is' was published in Australia in February, 2013. It was created for the brand: Kirketon Road Centre, by ad agency: Lunch Partners. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: Lunch Partners, Sydney, Australia
Creative Director / Art Director / Copywriter: Darryn Devlin
Illustrator: Dan Marshall