Description
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentine’s day the 27’ film
See the site and film here: http://loveinaction.gr/english
Case video here: http://vimeo.com/10550343
This professional campaign titled 'Love in Action' was published in Greece in February, 2010. It was created for the brand: Lacta, by ad agency: Ogilvy. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 14 years ago.
Credits
Advertising Agency: OgilvyOne Worldwide, Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Constantinos Demetriadis
Copywriter: Konstantina Chatzaki
Account Director: Christina Alifakioti
Web Programmer: George Alatzas
