Love at First Taste

Vimto is returning to screens this summer with a campaign that's bold, fruity and every bit as irresistible as the drink itself.
The campaign is designed to drive penetration by targeting those who haven't yet tried Vimto - and tempting them in with the brand's trademark quirky charm and some flirty banter.
Quiet Storm brought the campaign to life through a series of online executions that playfully parody classic seduction tropes with a wink. Taking centre stage, the Vimto drink appears as an irresistibly charming suitor, speaking directly to viewers: "Can I be your big juicy crush? Your usual drink doesn’t need to know.”…"
It's provocative enough to capture attention, playful enough to raise a smile, and distinctly, unapologetically Vimto.
Building on the brand's previous "Love the Taste", "Love at First Taste" continues to position Vimto as one of Britain's most distinctive and tempting soft drinks - a cheeky challenge to the nation to give it a try.
The campaign runs across an integrated mix of channels, including out-of-home, bus wraps, digital, social media and online video, with executions on YouTube and Bliss digital advertising. Adding an unmissable in-store dimension, the campaign will feature across 28 million packs with limited edition packaging carrying cheeky chat-up lines. It launches 20 July 2026 and continues through to the end of August.
Peter Robinson, Senior Brand Manager, Vimto, said, “Millions of drinkers already know and love the unmistakable taste of Vimto, but believe it or not, there are still people out there who haven’t tried it yet.
This summer, we’ll be tempting new drinkers to give in to the irresistible taste of Vimto and give it a try knowing that once they’ve tasted it, it will be love at first taste. We’ll be doing this with a brand new set of ads and limited edition packaging which really leverage the cheeky sense of humour Vimto is known and loved for."
Massimo Fiori, Client Development Director at Quiet Storm, said: "Vimto is a brand overflowing with charm and personality.‘Love at First Taste’ gave us a brilliant opportunity to lean into something flirtatious, tempting and unmistakably Vimto."
‘Love at First Taste’ marks the conclusion of Quiet Storm's creative partnership with Vimto, following 8 years of collaboration.