Credit unions in Atlantic Canada value honesty, trust, and fairness. But do those values matter to Atlantic Canadians as a whole? We decided to put it to the test. We dropped 12 wallets loaded with cards, receipts, cash, and a contact number across Atlantic Canada. Would they come back and prove credit unions and Atlantic Canadians have shared values? Or would we be wrong?
This professional campaign titled 'Lost Wallet' was published in Canada in January, 2018. It was created for the brand: Atlantic Credit Unions, . This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 5 years ago.
PR: National Public Relations
Creative Director: Iain Deans
Art Director: Matthew Morgan
Copywriter: Mel Hennigar
Production Partner: Accomplice Content Supply