When it’s all about labels at London Fashion Week, the Fiat 500’s latest campaign, incorporating social, digital and DOOH across the UK’s capital, features the iconic car with nothing but the word ‘THIS’ above it, and ‘You can’t put a label on style’, below.
So, not a logo in sight… after all, style speaks for itself.
The Fiat 500’s provocative ‘LOSE THE LABELS’ campaign has been created by krow Communications to appeal to people who tend to follow their own style rather than that seen on the catwalk.
The campaign encourages people to visit LOSETHELABELS.NET, a tongue-in-cheek mock-Fiat landing page with all labels removed.
This professional campaign titled 'Lose the Labels' was published in United Kingdom in September, 2019. It was created for the brand: FIAT, by ad agency: Krow. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: krow, UK
Creative Director: Nick Hastings
Creatives: Cyndall McInerney, Fleur Willems
Account Director: Rosie Morahan