Description
The INTO THE WILD collection by Loro Piana showcases its remarkable versatility and cutting-edge technology in this video, characterized by an exceptionally sophisticated and elevated aesthetic. A minimalist setting frames and directs attention to the garments, which are exposed to various atmospheric elements such as snow, rain, and wind. Enhancing the visual narrative, close-up shots are filtered through plexiglass with diverse finishes, creating subtly distorted scenes. This approach conveys the essence of the collection in a more abstract and conceptual manner, highlighting the garments’ adaptability to different climatic conditions.
This professional campaign titled 'Into the Wild' was published in Italy in October, 2024. It was created for the brand: Loro Piana, by ad agency: Lab81. This Digital medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted about 2 months ago by Creative Director: Valentino Bedini of Lab81.
Credits
Hearst Production
Creative director Hearst: Luca Lanzoni
Ass creative director Hearst : Tommaso Paoles
Line creative producer: Tania caporaso
Director and art director : Valentino Bedini
Dop: Federico Teoldi
Editing and color: Lab81
Photographer: Carlos Manuel Gasparotto
Head of production Hearst: Francesco d’isita
Ass production Hearst : Sofia Ceresero
Mua : Giulia Matarazzo
Assistente MUA: Sofia Gualla
Stylist: Elisabetta Massari
Set designer: Cler Bonomelli
