ADVERTISING

Circonflex

Lorem Ipsong

Agency: Lg2

Description

Lorem ipsum dolor sit amet…we all know these words as the universal placeholder text in design and advertising, but it was also the starting point for the first-ever song made just for creatives.

As the only common language used by creatives around the world, Circonflex, a commercial music agency with studios in Toronto, Montreal and Paris, used lorem ipsum as lyrics for their original track, “Lorem Ipsong”, a new banger to connect the international creative community and show off Circonflex’s musical chops. To make it even more memorable, they teamed up with creative agency LG2 to create a video that animates the Lorem ipsum text, with 13 illustrated styles and 42 animated transitions, bringing new life to the once-meaningless lyrics.

Mastered at London’s iconic Abbey Road Studios, “Lorem Ipsong” is officially out on platforms everywhere now. With Circonflex fresh off their win at Paris’ Le Club Des DA, Paul-Étienne Côté, the track’s producer and CEO/founder at Circonflex, is available to discuss the project along with:

This professional campaign titled 'Lorem Ipsong' was published in Canada in October, 2022. It was created for the brand: Circonflex, by ad agency: Lg2. This Integrated medium campaign is related to the Media and Music industries and contains 1 media asset. It was submitted almost 2 years ago.

Credits

Client : Circonflex
Vice-President, Creative : Nick Paget
Creative Director : Stuart Macmillan
Copywriting : Kyle Elich, Cicero
Art Direction : Nethmie Hetti, Jean-Philippe Dugal
Motion Design : Jean-François Clermont
Editing : Jean-François Clermont
Illustration : Nethmie Hetti, Jean-Philippe Dugal
2D and 3D Animation : Jean-François Clermont
Sound Studio / Engineering : Circonflex
Music : Circonflex : Olivier Girard & Paul-Étienne Côté
Audio-Post : Circonflex : Mathilde Langlois-Bettez, Craig Murdock, Tanguy Meunier
Mix : Circonflex : Sydney Galbraith
Mastering : Abbey Road Studios : Sean Magee

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