To honor Military Appreciation Month, the Call of Duty Endowment and Activision Blizzard are announcing “Loot for Good’, presented by USAA, the first charity extraction challenge within the popular DMZ mode in Call of Duty®: Warzone™ 2.0, developed in partnership with DAVID New York.
Between May 1-7, 2023, Activision Blizzard will allocate $1 per player to the Endowment for each DMZ match where $30,000 or more of in-game cash is extracted as part of a one-million-dollar donation benefiting the Call of Duty Endowment.
“Loot for Good gives Call of Duty: Warzone 2.0 fans the opportunity to directly support our veterans by doing what they love - playing the game,” said Dan Goldenberg, Executive Director of the Call of Duty Endowment and Vice President of Corporate Social Responsibility at Activision Blizzard. “This initiative will not only be fun, but it will draw attention and raise awareness for the importance of finding veterans jobs.”
“With Loot for Good, we’re tapping into the real gaming behavior of looting and turning it into a playful way to raise awareness and money to help veterans get the jobs they deserve.” Said Andre Toledo, Chief Creative Officer at DAVID New York. “Call of Duty® has such a wide and passionate community that always shows up in a big way to support the Endowment.”
To promote the initiative, the Call of Duty Endowment is also launching a music video in partnership with War Hippies, a country music duo of US Combat Veterans. The adapted version of their hit single “The Hangman” for the Call of Duty Endowment’s Loot for Good campaign blends Scooter Brown’s gritty vocals and Donnie Reis’s haunting fiddle with new verses that encourage players to loot for good. U.S. Marine Corps and U.S. Army combat veterans Scooter Brown and Donnie Reis are active in advocacy work that supports their fellow veterans and the military community.
Over the last 14 years, the Call of Duty Endowment has assisted more than 118,000 veterans find meaningful careers after their military service. The Endowment partners with the most effective nonprofit veterans organizations in both the US and UK to deliver low cost, high value job placement, the service most requested by veterans. In 2022, the Endowment created the most single-year economic value in its history - over $1 billion dollars - for the veterans we helped.
“When we started the Endowment 14 years ago, our goal was to bring the economic plight of veterans to the forefront,” added Goldenberg. “So far, we have placed 118,000 veterans into meaningful careers, but there is plenty more that needs to be done. Especially for female veterans who are 2-3 times more likely to be unemployed than their male counterparts.”
This professional campaign titled 'Loot For Good' was published in United States in May, 2023. It was created for the brands: Activision and Call of Duty, by ad agency: DAVID New York. This Film medium campaign is related to the Gaming and Military industries and contains 1 media asset. It was submitted 5 months ago.
Campaign: Loot For Good
DAVID New York
· Global CCO & Partner: Pancho Cassis
· Global COO: Sylvia Panico
· CCO: André Toledo
· Creative Director: Sébastien Rouviere, Pedro Sattin
· Art Director: Linus Oura, Jorge Rocca, Marcela Vazques
· Managing Director: Luiza Prata Carvalho
· Account Supervisor: Irene León
· Head of Production: Brenda Morrison Fell
· Producer: Thiago Zveiter
· Global Chief Strategy Officer: Paula Vampre
· Global PR Director: Sandra Azedo
· Business Affairs Director: Barbara Karalis
· Business Affairs Manager: Catalina Pena
CALL OF DUTY ENDOWMENT
· Executive Director: Dan Goldenberg
· Chief Creative Officer: Pelle Sjoenell
· Senior Director of Marketing and Corporate Social Responsibility: Helene Imperiale
· Senior Marketing Manager: Michael Maggitti
· Social and Communications Manager: Samantha Garcia
· Marketing Manager: Isabel Doonan
· Editor: Richard Cooperman
· Editor Assistant: Alex Tedesco
· Post-Production Producer: Lily Hartmann
· Colorist: Jenny Montgomery at Co3
· Audio: Brian Battersby at Harbor
WAR HIPPIES (MUSIC & MUSIC VIDEO)
· Performed by: Donnie Reis and Scooter Brown
· Written by: Scooter Brown and Donnie Reis
· Produced by: War Hippies - Donnie Reis and Scooter Brown
· Videographer: Paul Gaehring