Look no further

Today, 87% of French speakers want to buy more locally. So why don't they? People think it is complicated, expensive, or inaccessible. But buying products directly from local producers or stores support our farms and artisans. No frills, no middlemen, just good, fresh, local products. So let's make it simpler.

With the jecuisinelocal.be app, everything becomes even easier. Thanks to more than 1,165 geolocated producers, you can now find local products just a stone's throw from your home. With a single click, the local shops are accessible to everyone. It’s more than just a gesture for the economy or the environment; it's a real lifestyle.

The new Apaq-W campaign, "No Need to Look Far to Eat Well," highlights this return to the benefits of local consumption. By reusing the codes of Google Street View, the campaign shows that buying local is just a click away. Through a TV spot, a radio ad, and billboards that emphasize the advantages buying locally and fight misconceptions about it. New visuals will be unveiled throughout the year, showcasing products from each season.

Buying through short supply chains means supporting local producers, enjoying quality products, and contributing to a sustainable economy. So, why wait? Download jecuisinelocal.be and start consuming local today.