CAP48 is the leading Belgian charity working for the integration of handicapped people. The ad depicts the glamorous model smiling to camera, evocative of Eva Herzigova's Wonderbra campaign. It highlights the fact that before anything, a handicap is not the defining trait of those who have it. In few days the model Tanja became a famous egery all over the world.
This professional campaign titled 'Look me in the eyes...' was published in Belarus in October, 2010. It was created for the brand: CAP48, by ad agency: Air. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 12 years ago.
Advertising Agency: AIR, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Directors: Marie-Laure Cliquennois, Marine Vincent
Copywriter: Grégory Ginterdaele