The Fitzrovia Partnership

Look Both Ways


Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street.

This professional campaign titled 'Look Both Ways' was published in United Kingdom in September, 2019. It was created for the brand: The Fitzrovia Partnership, . This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 3 years ago.


Advertising Agency: Stack, UK
Executive Creative Director: Iain Hunter
Creatives: Dan Smith & Stephen Plaster
Agency Producer: Robin Murray
Senior Account Manager: Rachel Furness
Planner: Nicola Nimmo, James Champ
Media Agency: The Gate London
Media Planner: Muna Hussen
Outdoor: JCDecaux

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