The world’s first custom sneaker retailer for horses is launching in Lexington, Kentucky, the Horse Capital of the World.
Horse Kicks is a custom “deconstruction/reconstruction” service that turns rare, collectors’ item human sneakers into premium “horseshoes” for the world’s greatest equine athletes.
Launching this fall with a pop-up presence in the heart of downtown, Horse Kicks was founded to cater to the 450 horse farms and billion-dollar Thoroughbred industry surrounding Lexington.
The first horse to don a Horse Kicks sneaker is named Bear from Millenium Farm. Bear became the “poster-horse” for Horse Kicks by starring in the brand’s photography and teaser video.
The debut line of Horse Kicks will be on display in downtown Lexington on the corner of Main and Broadway during this year’s Breeders’ Cup Festival, November 4-5.
“We brought this idea to life because it creates a fun, completely original experience that can only happen in the Horse Capital of the World. We also love that it spotlights Lexington’s creative culture and one of its most talented artists in Marcus. Plus, if we can do some good along the way, everyone wins,” said Mary Quinn Ramer.
Consisting of three one-of-a-kind designs, this collection will be donated and auctioned off during the Sneaker Ball Lex event in Lexington on Saturday, November 12th, which gives back to local minority organizations.
Starting at $1,200 per shoe, Horse Kicks will donate 10% of all future proceeds to benefit Sneaker Ball Lex and its charities.
Lexington’s Cornett is the agency behind the work.
(Not affiliated with Nike, New Balance or Adidas. These items are a one to one custom product made from repurposed sneakers.)
This professional campaign titled 'Custom Sneakers for Horses Coming to Lexington, Kentucky' was published in United States in October, 2022. It was created for the brand: VisitLEX, by ad agency: CORNETT. This Integrated medium campaign is related to the Other industry and contains 3 media assets. It was submitted about 1 year ago.