Guinness and Ogilvy Malaysia have launched the Credentials Campaign - “It’s a Matter of Taste” to highlight the beer’s quality ingredients, brewing process and unique taste, which serves as inspiration for building a world where good taste can permeate everything from occasions to conversations.
After winning a competitive 4-way pitch, Ogilvy Malaysia were tasked to provide campaign brand strategy, creative solutions, digital, social experiences, and trade marketing collateral support for their latest Credentials Campaign. Ogilvy has globally held the brand AOR for Guinness for over 40 years.
This professional campaign titled 'It’s a Matter of Taste' was published in Malaysia in July, 2022. It was created for the brand: Guinness, by ad agency: Ogilvy Malaysia. This 360° and Integrated media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago.
Adrian Miller, Chief Creative Officer
Jaz Lee, Creative Director
Alicia Yap, Executive Group Director
Sumana Ratilal, Account Director
Paul Gage, Strategic Director
Loo Seng Tuck, AV Producer
Edmund Quah, Senior Program Director
Caryn Ang, Program Manager