This spot is based on a true story. In the Andes we hear a song full of hope, which tells us the effort that a mother to make her child may one day walk.
This professional campaign titled 'Long way' was published in Peru in May, 2017. It was created for the brand: Promart, by ad agency: DDB. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
General Creative Director: Sergio Franco
Head of Art: Luciano Leone
Copywriters: Carlos Ramos, Eduardo Trelles
Art Director: Gonzalo Limo
Brand Director: Alberto Goachet
Account Director: Claudia Maldonado
Account Executive: Sandra Alfaro
Agency Producers: Vanessa Diaz, Alexandra Barrio
Planning Director: Renato Arauco
Planner: Diego Tamaki
Production Company: Siete Samurai
Director: Eduardo Gutierrez