London Wasps v St. George's Dragon Army

Agency: Pitch


A group of London Wasps players followed in the footsteps of England’s great patron saint by slaying a huge fire-breathing dragon in an interactive 3-D video game projection. Ahead of the St George’s Day Game between Wasps and Bath at Twickenham, Wasps players including Simon Shaw, Joe Worsley, Riki Flutey, Serge Betsen, Dave Walder, Rob Webber and Ben Broster were challenged to ‘slay’ dragons against the clock by kicking and throwing rugby balls at an enormous 50ft high video game, projected onto Twickenham’s North Stand.

This professional campaign titled 'London Wasps v St. George's Dragon Army' was published in United Kingdom in April, 2011. It was created for the brand: 188BET, by ad agency: Pitch. This Ambient medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: Pitch, UK
Creative Director: Dave Newbold
Director: Ben Jones
Producer: Joe Marshall
DoP: George Steel
Production Company: Helimax Films / MiE
Animation: MiE


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