Dentsu London have extended their OMiniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover.
This professional campaign titled 'London to York / Leeds' was published in United Kingdom in March, 2010. It was created for the brand: Eats Coast Trains, by ad agency: Dentsu. This Outdoor medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: Dentsu London, UK
Executive Creative Director: Andy Lockley
Art Directors: Andy Preston, Jon Foye
Copywriter: Joe Williams
Typographer: Doug Lyon