ADVERTISING

Bolton & Quinn

LONDON CREATES

Agency: M&C Saatchi

Description

London’s leading artists and art world figures, gallerists, museum directors and auction houses are uniting to launch a new creative campaign, LONDON CREATES.

LONDON CREATES, a brand and campaign created by M&C Saatchi London, is being championed by the Evening Standard and the Mayor of London, Sadiq Khan, to support London’s place as a world-leading creative capital.

LONDON CREATES has been developed to celebrate the capital’s world-leading cultural and creative industries following a challenging few years due to the impact of the pandemic and the cost-of-living crisis. It will initially focus on the promotion of London’s visual arts sector, with the ambition to extend to other areas of the arts in which London leads – fashion, film, theatre and music.

M&C Saatchi London was responsible for developing the LONDON CREATES brand, campaign and communications strategy.

The LONDON CREATES brand name is designed to be flexible and open-source, to enable it to be harnessed and adapted by London’s diverse creative and cultural organisations and individuals. Working as a standalone brand, it can also be used as a prefix to form lines such as “LONDON CREATES IMPACT” or “LONDON CREATES ART”.

The bold, digital-first animated logomark features blocks coming together, to represent the dynamism and ever-changing nature of London’s creative community. This is also reflected in its vibrant colour palette.

This professional campaign titled 'LONDON CREATES' was published in United Kingdom in October, 2023. It was created for the brand: Bolton & Quinn, by ad agency: M&C Saatchi. This Integrated medium campaign is related to the Other and Public Interest industries and contains 5 media assets. It was submitted 6 months ago by Owner: Julia Conroy of Julia Conroy Limited.

Credits

Creative agency: M&C Saatchi London

Christi Tronetti - Head of Growth

Will Bate – Senior Art Director

Curtis Brittles – Senior Copywriter

Malene Igland - Designer

Will Whittington – Designer

Hannah Thomson – Senior Strategist

ADVERTISING

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