Steve Back


Agency: Toby and Pete


Our client wanted an eye-catching visual to head up his new, self-promotional website. The brief was somewhat simple: ‘I’d like my name to be fun and playful.’ From what was quite a simple brief with many possible outcomes, we started to explore areas of childhood nostalgia. We eventually came to the solution of a brightly coloured jumping castle. We wanted the type to look fun enough to play on, so we made it interweaved and structurally quirky. We approached the design with the mindset that if we were to build this for real, it would actually work.

This professional campaign titled 'Logo' was published in Australia in October, 2012. It was created for the brand: Steve Back, by ad agency: Toby and Pete. This Print medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Toby and Pete, Sydney, Australia
Creative Director: Steve Back
Typographers: Toby Pike, Piotr Stopniak
Design: Toby and Pete

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