Old growth forests offer ancient tree structures that are black bears’ preferred habitats for winter denning, birthing, and early rearing of cubs. So, when we log old-growth forests, we take the bears with them - and much of that lumber is being shipped overseas to make cheap furniture. This idea shows people what they’re really buying when they get products made from old-growth forests - and then show them how they can help stop it: sign the petition at Ancient Forest Alliance to help stop logging BC’s old growth forests, and help save the black bears that live in them.
This professional campaign titled 'Logging more than trees' was published in Canada in March, 2021. It was created for the brands: Living Forest Institute and The Only Animal, by ad agency: One Twenty Three West. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 2 years ago by Director, Art Director, Illustrator: John Larigakis.
Advertising Agency: One Twenty Three West, Vancouver, Canada
Art Director: John Larigakis
Copywriter: Addie Gillespie
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Producer: Natasha Lakhani
Photographer: Bill Hawley
Retoucher: Kathleen Loski