In these difficult times – usually marking the beginning of a new season in dealerships and on the roads – bikers are forced to stay at home and limit themselves to essential rides.
So, Honda Moto France decided to speak to its community.
With this series of positive messages, Honda Moto France shows that they understand how bikers are feeling in times of a lockdown, inviting them to stay home and stay safe and dream of better days on the road.
This professional campaign titled 'Lockdown' was published in France in April, 2020. It was created for the brand: Honda, by ad agency: DDB. This Print medium campaign is related to the Automotive industry and contains 6 media assets. It was submitted over 2 years ago.
Advertising Agency: DDB° Paris, France
Executive Creative Director: Alexander Kalchev
Creative Directors: Alexis Benbehe, Pierre Mathonat
Copywrite : Jean-François Bouchet
Art Director: Emmanuel Courteau
Brand Management: Fabrice Recoque, Sébastien Pernel, Valérie Larousse, Laura Henimann
Agency account managers: Vincent Léorat, Willy Bouhet, Arthur Piaulet