Sound and music agency DLMDD today unveils a first of its kind music experiment inspiring prominent musicians and artists around the world to collaborate and compose their unique soundtrack to isolation.
The experiment was initiated during the COVID-19 lockdown by Max De Lucia, co-founder of DLMDD. It sees the creation of one continuous piece of music by a host of distinguished musicians and producers, each contributing 15 seconds of original music to the score each day.
GRAMMY award winner Davide Rossi, a musician, composer and producer famous for his work with artists including Coldplay, U2, Ed Sheeran, Goldfrapp and Kanye West, kicked off the project by recording 15 seconds of music in Copenhagen, before sending the piece around the world, with musicians from Ireland, Malaysia, Japan, Mauritius, the UK and US adding their contributions in turn.
The Lockdown Experiment has amassed contributions from leading names internationally across the music industry, including:
Davide Rossi, Copenhagen based string virtuoso famous for work with Coldplay, Ed Sheeran, Goldfrapp and Gorillaz
Guy Katsav, producer who works with Groove Armada, Laura Marling & David Guetta
Orla Gartland, Irish YouTube sensation
Julian Velard, New York based singer songwriter and pianist
Rob Eckland, West End musical director
Lily Carassik, Instagram sensation and George Ezra band member
Anil Sebastian, artist and director of London Contemporary Voices
Cherif Hashizume, Brian Eno and Jon Hopkins collaborator
Natalie Holt, Ivor Novello winning film composer famous for Paddington score among others
Nathan Cox, Declan McKenna bassist
Charlie Draper, famous Theremin player
Solomon O.B, UK Spoken Word Artist of The Year
Ronnie Maestro, 8-year old drumming sensation
Max De Lucia, creator of the Lockdown Experiment and co-founder of DLMDD comments:
“Amongst the chaos and uncertainty caused by Covid-19, people around the world are being brought together by the enormous power of music. This experiment is more than just a show of music’s ability to connect us during these times, it’s also a great display of the creativity that’s happening whilst we’re all locked away behind closed doors.
This professional campaign titled 'Lockdown - A Music Experiment during Covid-19' was published in United Kingdom in April, 2020. It was created for the brand: DLMDD, by ad agency: DLMDD. This Digital medium campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: DLMDD, London, UK