LoaHDDing Bars

Agency: Publicis


One of the main reason for nerve-racking loading times and slow computers: Hard drives. In our campaign we make this connection tangible by combining loading icons with HDDs. Thanks to Samsung SSDs slow loading times and data transfers are a thing of the past.

This professional campaign titled 'LoaHDDing Bars' was published in Germany in May, 2021. It was created for the brand: Samsung, by ad agency: Publicis. This Print medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 2 years ago by Executive Creative Director: Thomas Koch of DDB Germany.


Advertising Agency: Leo Burnett, Frankfurt am Main, Germany
Cco: Andreas Pauli
Executive Creative Director: Benjamin Merkel
Creative Director: Thomas Koch
Head Of Art: Thomas Koch
Senior Copywriter & Concept: Mario Loncar
Design & 3D Modeling: Benjamin Kleinert
Executive Client Partner: Christian Konzack
Client Partner: Martin Schürger
Junior Account Manager: Inga Girmann
Social Media Manager: Alina Michel
Marketing Communication Manager: Viktoria Huwa

Air France-KLM
LEGOLAND Windso...


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