In the 30 years that Claro has been in Colombia, it brought coverage to every corner of the country, connected thousands of Colombians with their loved ones, turned homes into smart spaces and is one of the first to bring the 5G network, for this reason, to celebrate birthday, we decided to do it through artificial intelligence, highlighting the technological advance that has characterized the brand year after year, connecting the dreams of Colombians so that they CAN DO EVERYTHING. The 30’s arrived, they arrived with everything, an idea that lives for an entire year, providing new ways to make everyone's dreams come true.
Description
En los 30 años que Claro lleva en Colombia, trajo cobertura a cada rincón del país, conectó a miles de colombianos con sus seres queridos, convirtió hogares en espacios inteligentes y es de los primeros en traer la red 5G, por esta razón, para celebrar su cumpleaños , decidimos hacerlo a través de la inteligencia artificial, destacando el avance tecnológico que ha caracterizado a la marca año tras año, conectando los sueños de los colombianos para que PUEDAN TODO.
Llegaron los 30, llegaron con todo, una idea que vive durante todo un año, proporcionando nuevas formas de hacer realidad los sueños de todos
This professional campaign titled 'Llegaron los 30, llegaron con todo' was published in Colombia in January, 2024. It was created for the brand: Claro Colombia, by ad agency: DDB. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 5 months ago by Graphic Designer: Luis Jerez of DDB Colombia.
Credits
Agencia: DDB Colombia
President & CCO: John Forero
VP Creative: Juan Carlos Chaves
Head of Art: Andrés Valencia
Creative Directors: Camilo Garzón / Deivid Moreno
Copywriters: José Guillermo Rojas / Juan Pablo Botello / Sebastián Prieto / Mariale García
Graphic Designer: Nicolas Santiesteban / Oscar Ardila / Luis Jerez / Omar Peña /
Sebastián López / Kenier Cordoba Berrio / Diego Deantonio
Motion Designer: Diego Orozco
Producer: Akira