The Calgary Drop-in & Rehab Centre is a local non-profit organization that has been serving Calgary for over 50 years. Often referred to as ‘The DI’, it is the largest organization of its kind in North America. In order to bring in donations during the holiday season and create awareness about homelessness, our team created a compelling multimedia strategy centered around a powerful video. This approach tackled the societal issues and misconceptions surrounding people experiencing homelessness. The result was a large increase in donations, even though the city was experiencing a heavy economic downturn in the province.
This professional campaign titled 'Lives Begin' was published in Canada in November, 2015. It was created for the brand: Calgary Drop-In & Rehab Centre Society, by ad agency: Karo. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: Karo Group, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Sara Borowski
Director: Christopher Petry
Production Company: Redline Interactive