Check out the microsite: http://www.literaturdoener.de/en/
The German Reclam publishing company sells mainly classics of literature. To get schoolchildren and students' enthusiastic about Reclam titles, The Literature Doner Kebab presents literary works in an easily digestible form. Instead of the familiar meat skewer, visitors find on the microsite a doner kebab, formed of selected quotes.
The literature doner is created and solely works with processing. Users can use a range of functions to get closer to the literary elements of the doner: excerpts can be extracted, subject fields can be searched, authors found, selected sections printed out or sent etc. Not to forget: users can acquire books selected via reclam.de, the publishing company's website.
Please note that the website is in German only and is only partially translated. Literary quotes and additional information about author and work are solely available in German.
This professional campaign titled 'Literature Doner Kebab' was published in Germany in May, 2008. It was created for the brand: Reclam, by ad agency: Jung von Matt. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Matthias Kubitz, Michael Zölch, Holger Oehrlich
Art Director: Kai Heuser, Patrick Schwab
Copywriter: Daniel Schweigmann
Coding: Patrick Schwab, Jörg Di Terlizzi