LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand.
The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience.
In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences.
This professional campaign titled 'Line Man Food Hero' was published in Thailand in April, 2021. It was created for the brand: Line Man, by ad agency: Rabbit Digital Group. This Integrated medium campaign is related to the Food industry and contains 7 media assets. It was submitted over 1 year ago by Corporate Communication Officer: Kanokwan C of Rabbit's Tale Company Limited.
Advertising Agency: Rabbit Digital Group / Rabbit's Tale
Chief Creative Officer: Noranit Yasopa
Creative Director: Arm Buddhaphol
Creative Director: Kanon Umpornsirirat
Creative Group Head: Valunch Charoensombut-amorn
Senior Art Director: Nalin Viroonhatham
Copywriter: Sutthiporn Thansuwan
Copywriter: Chawanwat Muakkaew
Copywriter: Chotchanit Chanpensuk
Senior Project Management Officer: Sarin Ittinuntaweerachai
Client Service Director: Kathleen Wongsanganan
Group Account Director: Nuttarine Lekcharoenvong
Account Director: Sirapa Kanchanasuppawong
Account Manager: Porntira Chaokijka
Administrator: Jantararat Amloy
Strategy Director: Saroj Laohasiri
Strategic Planning Director: Nathanit Tantanapornkul
Strategic Planner: Saran Rakwong
Strategic Planner: Samat Sinudomrat
Director: Kong Kittikorn
Production House: Tender Film