Description
Traffic accidents has been recognized as a public health problem by the World Health Organization. In Ecuador in 2023 more than 2,000 people died in traffic accidents. A country with more than 10,000 road networks and a pattern throughout the entire map: In the place where someone died on a road, a cross is installed at the foot of the road, in their memory.
ITB has developed an innovative initiative called "Lights on the Road". This proposal seeks to convert designs of reflective crosses located in places where people lost their lives in road accidents into traffic signs. These crosses will not only serve as a reminder of the lives lost, but will also have a deterrent impact on drivers, reminding them of the importance of driving safely and responsibly.
This professional campaign titled 'Lights on the road' was published in Ecuador in May, 2024. It was created for the brand: ITB Bolivarian Higher Technological Institute of Technology, by ad agency: NUNO®Studio. This Design, OOH Outdoor, and Static Images media campaign is related to the Automotive and Personal Transportation, Education, and Transport industries and contains 1 media asset. It was submitted over 1 year ago by Acosta: Nuno of NUNO®Studio.
Credits
Brand: ITB Bolivarian Higher Technological Institute of Technology
CMO: Abel Flores
Creative director: Nuno Acosta
Staff: Tania Flores, Daniel Villavicencio, María José Morales, Dayana Córdoba, Gianella González, Marlon Aragundi
Assistant: Natalia Bossano
