Lightning-Powered Billboard #PurePower

Agency: Grey


The New Volvo S90 T8 Plug-in Hybrid is a premium sedan that defies the conventions of all electric cars in its class. Equipped with Volvo’s intelligent T8 Twin Engine, it generates 407 horse power to provide a V8-like performance, yet with far more fuel-efficiency and far less carbon emissions, while having zero-emissions capabilities on Pure electric mode.
As the S90 T8 was expected to arrive during the peak of the thunderstorm season in Thailand, Volvo Car Thailand and GREYnJ United seized the opportunity for an unconventional campaign that paralleled the car’s uncompromising power to the most powerful, yet purest, form of electrical power on Earth.
At the core of it, was the first-of-its-kind “Volvo Lightning-Powered Billboard” – a giant billboard with the exceptional ability to entice a lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.

This professional campaign titled 'Lightning-Powered Billboard #PurePower' was published in Thailand in August, 2017. It was created for the brand: Volvo, by ad agency: Grey. This OOH Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: GreynJ United, Thailand
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Creatives: Thanapol Jiratadaporn, Sirichai Yotatikunchai, Wiyada Limratanadamrong, Yusufcan Kayhan
Account Service Team: Kanokkorn Seehapan, Nantida Tansawai, Jiratchana Boontham
Agency Producer Team: Kanoksak Kanchanachuta, Anuchit Sannopphakun, Thanyaporn Damprasert, Warangkana Naksakul
Production - Supplier / Engineering: Macco Group
Account Director: Jomkhwun Viroajcheewan
Account Executive: Phanisa Kraisornsakul
Production Manager: Pairat Huanmaneewat
Department Manager: Pongthep Krorruat
Production Officer: Thongchai Inthapan
DoP: Basil Childers
Technical Director: Byrnley Cadman


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