Light the Fire

P.F. Chang’s is turning up the heat this holiday season with a new limited-time menu featuring the return of its iconic Longlife Noodles & Prawns, and the debut of ‘Light the Fire™’ a bold platform reintroducing the brand - celebrating fire as both culinary craft and spark for connection. image.jpeg
The holiday menu invites guests to indulge in seasonal favorites, including:

Longlife Noodles & Prawns - Wok-tossed noodles with chili butter and prawns

Miso Lobster Dumplings - Tender lobster and shrimp mixed with scallions and carrots, plus your choice of miso butter or chili butter

Butternut Squash Dumplings - Velvety butternut squash, rich miso butter sauce, and fresh chives

Black Pepper Filet - Sliced beef filet, shiitake mushrooms, onions, shishito peppers, black pepper sauce, Togarashi spice

Butter Cake - Golden butter cake, miso caramel, vanilla ice cream
Seasonal drinks include a non-alcoholic Apple Spice Refresher and two festive new cocktails as part of P.F. Chang’s $8.99 Cocktail Collection, including:

Frosted Cranberry Cosmo - a bright, tart twist with Ketel One Vodka, Triple Sec, white cranberry juice, and lime

Apple Spice & Everything Nice – a warming blend of Maker’s Mark Bourbon, apple, cinnamon, lemon, and bitters

Enhancing the celebrations, P.F Chang’s debuts its ‘Light the Fire™’ platform, centered on the wok – the heart of every P.F. Chang’s kitchen. The platform embraces fire as both a culinary craft and a spark for meaningful connections, reintroducing the warmth, flavor, and artistry that define the brand’s elevated - yet welcoming - dining experience.

“Our new ‘Light the Fire™’ brand platform brings to life the very essence of P.F. Chang’s,” said Sonika Patel, Chief Marketing Officer at P.F. Chang’s. “At P.F. Chang’s, fire isn’t just how we cook, it’s our signature, our spectacle, our soul. Fire fuels the energy of our people and ignites the moments and connections made around the table, especially during the holidays."

P.F. Chang’s is getting fired up for the holidays with a festive campaign featuring new seasonal flavors running on digital and CTV starting today through the end of the year. Showcasing dishes like Longlife Noodles & Prawns and celebratory cocktails, while inviting guests to savor bold flavors and make lasting memories in P.F. Chang’s vibrant atmosphere. As part of the campaign, P.F. Chang’s is amplifying influencer-led Longlife Noodle content on social media by celebrating the tradition of the noodle pull and building community around the holiday table.

To learn more or find a location, visit www.pfchangs.com or follow P.F. Chang’s on Instagram, X, Facebook or TikTok.