Description
LIONSGATE+, the premium streaming service from STARZ has launched a provocative new brand campaign that aims to position itself as the ultimate destination for unapologetic adult escapism.
‘Life Uncensored’, created by creative agency adam&eveDDB, is an integrated 360-campaign spanning TV, immersive OOH, radio, digital and social media. At the heart of the campaign is a series of four films that illustrate how LIONSGATE+ is so provocative it is the only place audiences can live censor-free.
The films star a range of protagonists in everyday scenarios, such as eating at a restaurant or shopping for new furniture, where they are confronted with a strong desire to act with unapologetic candour and action. We watch as they appear to censor themselves by exercising control and restraint. However, we also witness their inner desires - from the illicit to the explicit - play out on screen through some of LIONSGATE+’s most uncensored and unforgettable moments from hit shows including Power Books IV: Force, Nacho, The Great and Outlander.
The films are supported by immersive out-of-home activations displaying scenes from LIONSGATE+ shows. With key subtitled words in explicit scenes censored out, the audience is invited to use their imagination to fill in the blanks for what is taking place in the scene. 30-second radio ads tell audiences that LIONSGATE+ is the home for explicit entertainment, whether it is sex, drugs, murder or perhaps just romance and scandal. A suite of bespoke social assets will also run across a TikTok and X takeover, in addition to content on Instagram, Facebook and YouTube.
This professional campaign titled 'Life Uncensored' was published in United Kingdom in September, 2023. It was created for the brand: LIONSGATE+, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the TV and Streaming Promos industry and contains 4 media assets. It was submitted 7 months ago.
Credits
Credits
Brand: LIONSGATE+
Project/Campaign name: Life Uncensored
Client: LIONSGATE+
Starz:
EVP International Network: Darren Nielson
SVP, International Marketing: Linnea Hemenez
SVP, Creative Services: Melissa “Missy” Stankowski
SVP, Global Media Planning: Barbara Jeffrey
Executive Director, International Brand: David Hutchin
Executive Creative Director: Rama Crouch-Wong
Producer: Curtis Forristal
Director of International Digital Marketing: Candice Heath
Digital Marketing Manager: Lana Huh
Creative Director: Kirk Fennel
Manager, International Media Strategy: Anya Hurd
Global Brand Campaign Manager: Christian Leon
Global Brand Campaign Coordinator: Kate Bianco
adam&eveDDB
Chief Creative Officer: Richard Brim
Agency producer/s: Sally Patterson, Petrina Kilby, Rebecca Treloar, Nereida Valles, Kayla Rudess
Chief Strategy Officer: Martin Beverley
Head of Planning: Will Grundy & Lisa Stoney
Planner: Lisa Stoney
Executive Chair: Tammy Einav
CEO: Helen Andrews
Chief Client Officer: Miranda Hipwell
Managing Director: James Rowe
Business Director: Jo Lorimer
Account Director/s: Lily Henry & Erin Brogan
Account Supervisor: Emma Falkenberry
Creative Director: Mark Shanley
Copywriter: Jane Barker
Art Director: Gaby Grant
Social Creative: Osob Yusuf
D/OOH Animator & Video Editor: Niko Brown
Designer/Typographer: Kelsey Plantas
Production Company:
Media agency: Local Planet
Production company: OB42
Executive Producer: Sam Holmes
Producer: Jack Bradley
Director: Diego Nunez Irigoyen
D.O.P: Giuseppe Favale
Editing Company: Shift Post
Editor: Saam Hodivala
Post Production: Absolute
Senior Producer: Lisa Vaughan
Producer: Dannica Green
VFX Lead: Ben Robards
Colourist: Jules Wileman
C&A:
Editors: James Ireland & Adrian Scanlon
Producer: Stephen Mead
Audio:
Music Supervisor: Tom Stanford @THEODORE
Audio Post Production: 750mph
Soundtrack name and composer: Wake the Town / Audio Network
