Description
We live in a world obsessed with avoiding spoilers—going to extreme lengths to dodge an ending before we're ready. Movie endings, TV show finales, sports scores...and even mammograms. So, we launched an integrated campaign to overcome this psychological barrier that many women face when thinking about breast cancer screening—the fear of knowing something they’re not ready for yet. The main focus of the media plan speaks contextually to these women at the moment they’re thinking of avoiding spoilers via streaming platforms and in Cineplex theatres, including pre-show Spoiler Trivia.
This professional campaign titled 'Life-Saving Spoilers' was published in Canada in October, 2026. It was created for the brands: Alberta Cancer Foundation and Alberta Society of Radiologists, by ad agency: Berlin. This Integrated medium campaign is related to the Health and Public Interest industries and contains 8 media assets. It was submitted 1 day ago.
Credits
Clients: Alberta Cancer Foundation, Alberta Society of Radiologists
Agency: Berlin
Creative Director: Pierre Chan
Art Director: Matthew Brownoff
Copywriter: Shannon Glassford
Designer: Matthew Brownoff
Animator: Connor Thomson
Production Coordinator: Nikki Howell
Director of Client Services: Dominique Lauf
Account Supervisor: Heather Roy
Account Manager: Ellee McCaugherty
Audio Studio: Wave Productions
Audio Engineer: Craig Zarazun
Music: David Gaudet
