Life’s a Sport. Fuel Up.

Agency: Common Good


Advertising, design, experience and business transformation company Common Good has created the first national marketing campaign for organic nutrition line POSSIBLE set to run starting this week on search, display, Tik Tok, Facebook, and Instagram as well as out in the real world. The work for POSSIBLE’s recently launched whole-foods product line of performance-based snack bars, meal bars, protein powders and supergreens targets everyday athletes through health and wellness-focused lifestyle platforms, such as Parents, WebMD, and Verywell, and runs throughout 2022. POSSIBLE’s parent company is Standard Process®. Common Good was named POSSIBLE’s AOR after pitching and winning the account in March.

In its entirety, the campaign includes nearly 40 pieces of unique digital content as well as OOH activations. Static and digital ads celebrate the collective accomplishments of athletes as they reach new levels of personal performance both in sport and in life. One ad featuring a group of weekend warrior mountain bikers on a ridge overlooking the city reads, “40-Hour Work Week. 40-Mile Weekend.” Another one featuring parallax images of an athletic female taking on the challenges of three distinct locales suggests “Maybe work is your side hustle.” Each ad carries the tagline, “Life’s a Sport. Fuel Up.”

POSSIBLE was born out of the idea that humans can accomplish anything with the proper nutrition. Yet, for everyday athletes working their way through life, finding such means to put their mettle to the test can be elusive.

POSSIBLE’s real-food, real-taste snack bars and supercharged meal bars come in flavors including Strawberry Beet Almond, Cashew Date Turmeric, Almond Oatmeal Cacao, and Chocolate Almond. The Supergreens powder delivers more than 23 high-quality whole food ingredients, and the protein powder, which comes in Vanilla Bean or Chocolate Cacao, is packed with nutrient-dense, organic ingredients.

“Life is an obstacle course that throws things at you at every turn to disrupt your routine and test your resolve,” explained Jenna Capobianco, Common Good’s executive creative director. “POSSIBLE’s supercharged fuel empowers you as you seek unexpected and extraordinary things to conquer daily challenges.”

Consumers looking to change their lives through whole-food-based nutrition can turn to POSSIBLE to achieve their personal goals in health, fitness, or everyday life without breaking their whole-food budget. All products are USDA organic, vegan, non-GMO, non-dairy, gluten-free, clean label, and artificial-free. Many of POSSIBLE’s ingredients, like beets, Brussels sprouts, and kale, are grown on Standard Process’s certified organic farm in Palmyra, Wisconsin, and are prepared in a way that safeguards their nutritional value.

This professional campaign titled 'Life’s a Sport. Fuel Up.' was published in United States in October, 2022. It was created for the brand: POSSIBLE, by ad agency: Common Good. This 360° and Integrated media campaign is related to the Food industry and contains 6 media assets. It was submitted over 1 year ago.


Agency: Common Good
Executive Creative Director: Jenna Capobianco
Associate Creative Director: Cecil Bozard
Senior Art Director: Kent Ervin
Senior Copywriter: Peyton Hopkins
Production Designer: Kristin Goulet
Director of New Media: Jonas Mayaab
VP of Strategy: Brent Marcus
VP, Client Leadership: Amie Stephens
Senior Account Director: Lexie Rhodes
Senior Account Manager: David Hanes-Gonzalez
Chief Digital Officer: John Gilbert
Media Director: Kelsey Alexander
Media Planner: Katie Douglas
Media Coordinator: Tracy Conlan


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