Sensitive Content

Agency: Marcel

Video includes potentially sensitive content.


On November 4, French renowned director Olivier Marchal returns with Overdose, a fast-paced action film, only available on Prime Video.

The film follows Sara, a captain in the Toulouse (south of France) police, as she investigates a high-speed road drug smuggling that is linked to the murder of two teenagers, an investigation that is being handled by Richard, a cop in Paris. Forced to work together to find the murderer and stop the bloody smuggling, Sara and Richard, with their diametrically opposed methods, find themselves in a breathless race against time on the roads of Spain and France.

For the launch of Overdose, Prime Video and Marcel pay tribute to the film's concentrated action.

Tell me it's an intense action movie without telling me it's an intense action movie.

On social media, you may come across the phrase "Sensitive content. The following media includes potentially sensitive content" preventing you from accessing the content in question, unless you click on "View" anyway.

These codes are usually reserved for Instagram or Twitter, but Marcel decided to take them out of their digital universe and use them in a poster campaign in the Paris subway.

A simple way of saying everything (action, violence, nudity, etc.) while showing nothing to increase the desire to watch the trailer (available by scanning the QR code "anyway").

This professional campaign titled 'Sensitive Content' was published in France in October, 2022. It was created for the brand: Prime, by ad agency: Marcel. This Print medium campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted over 1 year ago.


Prime Video
Brand Marketing Manager: Oriane Barioz
Senior Creative Director: Xuan Pham
Head of Originals Marketing: Charlotte Michel

Co-CEO: Pascal Nessim & Charles Georges-Picot
Chief Creative Officers: Youri Guerassimov & Gaëtan du Peloux
Creative Directors: Jérémie Bottiau
Managing Director: Benjamin Taïeb
Copywriter: Joseph Rozier
Art Director: Théophile Robaglia
Art Director Assistants: Lisa Hamonou, Margaux Dizard
Planneur stratégique : Ruben Hassan
Social Media Strategy Lead: Charlotte Giraud-Charreyron
Business Director: Lucile Wissocq
Account Managers: Ilana Descourtieux & Emmanuel Munck
Project Managers: Flavie Parize & Camille Basset


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.