Life of George

Agencies: Hello Monday Eyecue Vision


Life of George is the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder.

This professional campaign titled 'Life of George' was published in Denmark in July, 2012. It was created for the brand: Lego, by ad agencies: Eyecue Vision and Hello Monday. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: Hello Monday / Eyecue Vision, Copenhagen, Denmark
Creative Director: Jakob Kahlen
Art Director / Illustrator: Johanne Bruun Rasmussen, Jeppe Aaen
Interactive Designer / Illustrator: Brian Lund Lauridsen
Project Manager: Karen Cecilie Sørensen
Business Development Manager: David Gram
Design Lead: Mikkel Holm Jensen
Concept / Model Designer: Cynthia Bodin
Lead Producer: Jesper Soederberg
Project Manager: Michael Stahl
Technology Partner: EyeCue
Music / Sound Design: Søren Svensson / SoundVenture


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