Motorcyclists have a high percentage of accidents due to careless handling of traffic signals, so far this year there have been about 448 motorcycle accidents, -68% compared to the previous year, 289 injured vs. 880 injured last year and 12 people have died due to this careless actitud.
The campaign seeks to lower these statistics more and more, seeking awareness and a change in behavior in the use of motorcycles, respect for traffic signs and mobilizing at the right speed are the keys to preserving everyone's life.
This professional campaign titled 'Life is Lost' was published in Colombia in September, 2020. It was created for the brand: Alcaldia de Barranquilla, by ad agency: Crea Agencia. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 3 years ago.
Advertising Agency: Crea Agencia, Barranquilla, Colombia
Creative Director / Copywriter: Hamilton Peña
Creative Director / Art Director: Alvaro Padilla