Air pollution is one of the biggest problems humankind is facing since decades ago, produced by de presence of different types of energy or matter based in the alteration of gases suspended in the air. Following with the environmental politics traced by de The United Nations, Barranquilla Verde decides sensitize citizens with the importance of a healthy and clean air through the Third version of Environmental Storytelling: “A space of imagination without contamination”. This contest will summon kids to write stories under this theme. In real life, as in stories, contamination can affect the course of the narrative. A polluted air in the forest can make it into a scary place. This is how, using the onomatopoeia “cough” as a graphic resource creates pollution in the story changing its initial meaning.
This professional campaign titled 'Environmental Stories' was published in Colombia in November, 2019. It was created for the brands: Alcaldia de Barranquilla and Barranquilla Verde, by ad agency: Crea. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 4 years ago.
Advertising Agency: Crea Agencia, Barranquilla , Colombia
Creative Director: Hamilton Peña
Creative Director: Alvaro Padilla
Copy: Hamilton Peña, Roby Beltrán
Art Director: Alvaro Padilla, María José Varela, Thony Morales, María Alejandra Abello
Client: Francesca Cárdenas