Description
For the pan-European launch of the all-new Mitsubishi Grandis, Mitsubishi Motors Europe introduces a campaign rooted in real family life. No staged perfection. No exaggerated adventures. No picture-perfect clichés. Just everyday moments.
From a first school day to a spontaneous weekend or a chaotic morning rush, the campaign captures recognisable family stories where the Grandis plays a natural, supportive role. Designed to grow with you, this versatile SUV is built to handle whatever the day brings.
Created by Mad. Avenue in close collaboration with Mitsubishi Motors Europe and produced by Mayster, the modular campaign combines emotional storytelling with strategic flexibility. Seamlessly adaptable across more than 20 markets, it delivers one clear European message: the Mitsubishi Grandis is ready for all of life’s days, exactly as they are.
This professional campaign titled 'For all the days' was published in Multinational Europe in February, 2026. It was created for the brand: Mitsubishi Motors Europe, by ad agency: Mad. Avenue. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 6 media assets. It was submitted about 1 hour ago by Creative Director: Gert van der Kaay of Mad. Avenue.
Credits
Client: Mitsubishi Motors Europe
Client team: Alex Thomas, Thomas Klein, Myrthe Beulenkamp, Jorijn Lenssen
Agency: Mad. Avenue
Creative Director: Gert van der Kaay
Copywriter: Jan de Roos
Strategy Director: Jose Evers
Account: Daniel Kok
Production Company: Mayster
Director: Arjen Schotel
DOP: Sjors Mosman
Producer: Mike Roelofs
Photographer: Gijs Spierings
Music & SFX: Major Fifth
