Description
The influence a father has over his son is once in a lifetime.
C Spire is kicking off its latest campaign with a heartfelt Super Bowl spot that highlights the power of its nationwide 5G wireless network in the moments that matter most. Developed in partnership with C Spire’s creative agency of record Lewis, the campaign continues to strengthen C Spire’s brand as both authentic and aspirational—one that understands and is inspired by its customers’ lives. The campaign aims to put the technology in the background and really focus on the simple story of a father who will do just about anything to help his son do what he loves.
The hero spot, entitled “Deep Connection” is rooted in relatable, everyday moments, the spot follows a dad who, with the help of C Spire’s reliable cell network, is preparing to coach his son’s football team for the first time. Whether studying plays or brushing up on the finer details of the game, he’s using his phone to ensure he’s ready to step up—not just as a coach, but as a father.
With a primary goal of reinforcing C Spire’s reputation as a brand that truly connects with its customers, the campaign also highlights the strength, speed, and reliability of its wireless network. It builds upon the company’s “Inspired by You” brand ethos, which has been central to previous campaigns, including the Brand Anthem, iPhone, and Holiday spots.
The campaign goes live regionally February 9th in Mississippi, Tennessee and Alabama across TV, Cable, Social, OTT, Radio, Programmatic, etc.
This professional campaign titled 'Deep Connection' was published in United States in February, 2025. It was created for the brand: C Spire, by ad agency: Lewis. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 month ago.
